Internet Sensation, Dave Carroll of United Breaks Guitars fame, to address East Coast Connected “Coast and Cocktails Series”

East Coast Connected and McInnes Cooper, in partnership with Edelman Digital, are very pleased to announce that internationally acclaimed musician Dave Carroll will deliver an intimate and interactive presentation at the Duke of Westminster Pub Thursday, May 20th at 6:00pm in Toronto.

Dave will share his music and “United Breaks Guitars” story, experiences and insights into the importance of customer service in the age of social media and how it has impacted the way in which large corporations listen to their customers.

McInnes Cooper, Atlantic Canada's Lawfirm, is delighted to be the presenting sponsor of the 2010 Coast and Cocktails Series in Toronto.

Edelman Digital is a global leader in building lasting relationships from online conversations and is proud to support Dave’s viral message of corporate responsibility.

Click here for more information and to register.

Ticket holders will receive one complimentary beverage.

Visit davecarrollmusic.com

About Dave Carroll

Dave Carroll is an internationally acclaimed singer/songwriter who has delighted fans for more than two decades with his clear, warm and intimate approach to music. A master storyteller, Dave’s unique and insightful songs are injected with a 'coming home' sense of familiarity and his rich, unforced vocals have resonated with audiences around the world.

Historical fact: ECC’s first official connection with Dave Carroll came at our 2007 launch party in Halifax when his band ‘Sons Of Maxwell’ headlined the event.

Most recently, Dave’s incredible talent has become known to millions of new fans globally through his "United Breaks Guitars" fame and his career as an entertainer, songwriter and sought after public speaker have rapidly gained momentum. When United Airlines broke Dave guitar last year, he didn’t take it silently. Instead, after months of frustrating calls and emails to the airline’s customer service department, Carroll wrote and posted his music video on YouTube. The initial video went viral and currently his promised United Breaks Guitars trilogy has been viewed over 9 million times, in under nine months.

In addition, Carroll’s story has become a very relevant topic for corporate executives and business and media students around the world, with the recent release of well-documented business case studies by academic researchers from Harvard Business School to Rotman School of Management at U of T , and social media thought leaders like Ron Ploof in “The Musician and the Manufacturer” .

For more information on Dave Carroll’s music, customer experience messages and business solutions visit www.DaveCarrollMusic.com.

Don't miss this very special opportunity to connect live with Dave while he is in Toronto. Also, keep up to date on the continuing Dave Carroll story by joining his e-newsletter and receive a free song!

About Edelman Digital

Edelman Digital is the digital arm of the largest, independently owned communications firm in the world. In their own words: “We're also some of the most approachable people on the planet.” Find out more about what they do, how they do it and who is leading the way visit edelmandigital.com.